Grant Boatman: medeoprichter van Canna River onderzoekt 5 vragen over cannabisjuni 9, 2020
WB: Please tell me who you are? Where you are from, and where you are now? What is your favorite part of working with the plant?
Grant Boatman=GB: My name is Grant Boatman, and I am the co-founder of Canna River. I’m from California – I was born and raised in the Los Angeles area, and I currently reside in the West Valley.
My favorite part of working with the plant is the constant discovery. I know that sounds a bit cheesy, but I feel like I learn something new everyday. Nothing else is quite like it. Just when you think you have a full handle on it, a new study or strain pops up.
WB: How did you get into the cannabis industry? What was your path? Did you study horticulture in school? Work in plant medicine? Scientist? Do you prefer organic/biodynamic outdoor grown cannabis (if you smoke) to indoor?
GB: I have always had an entrepreneurial spirit, even when I was younger. I’ve started multiple successful companies since my early 20s, and I’m 29 now. l have always enjoyed smoking it and loved the idea of working in the space. I was thrilled to see the mainstream shifts in perception years back and couldn’t wait to get involved, but I saw it get saturated overnight.
Something felt off about that; there was too much static. So I took my time and just observed. I continued working on my other projects and planned for the future. I wanted to make sure that when I entered the industry, it would be for the long term. My goal was to build a trustworthy brand with quality products that people could afford and rely on. It was important to join the movement with integrity.
My favorite time to smoke is at the end of a long day, or in the morning on a much-needed day off. It helps me relax. I love landscaping, and I garden in my backyard. I’ve planted trees and plants everywhere. I also love building my own vegetable planters. Connecting with nature is one of my favorite things to do in my spare time. So I prefer outdoor grown cannabis for that reason. It feels closer to the earth.
WB: Tell me about your company? What is your six and twelve-month goals? What about new markets? Obstacles? How do you propose removing them?
GB: Canna River is a CBD brand with a full suite of full spectrum and broad spectrum products, including tinctures, flower, topicals and capsules. We also have a pet tincture collection. I love animals and have dogs, so that was definitely something I wanted to offer. We started in October of last year with just a handful of broad spectrum tinctures and have rapidly expanded.
Our mission is to craft high potency, low cost premium products people can depend on. While the saying “you get what you pay for” is often true, sometimes it isn’t. Sometimes there’s just an inflation issue. Affordability is really important to me. Most things we sell are under $50.
I work with terpenes with another company I co-founded, Terpene River, and offer CBD product manufacturing as well. I’d love to work with THC eventually. That’s still a goal of mine.
In the next six to 12 months, the goal for Canna River is to focus on sustainability. We also want to give our branding and a couple of our formulas a bit of a refresh as well as trim some of our offerings, like discontinue select tincture flavors. We have a better sense of where we see ourselves in the future, so it’s time to take things up a notch so we can accomplish those long term goals. Another focus is to expand into new markets. We plan to introduce beauty and add other cannabinoids to the roster, such as CBG.
In terms of obstacles, our biggest one is trying to convince people that affordability does not mean we sell an inferior product. Far from it. I just don’t believe in inflating prices. That’s it. If someone thinks CBD will help them, I want them to be able to afford it.
WB: Do you cook? Who taught you if yes? Favorite food memory of your childhood? What is your favorite comfort food? Have a recipe idea to share?
GB: I will be honest – I ordered A LOT of Postmates during quarantine, but I do cook. My mom and sister taught me. My favorite food memory is this chili spaghetti my mom would make when I was a kid. It has ground turkey, tomato sauce, kidney beans, and spices. I loved to top it with a ton of cheese. It was always an event when she’d make it. After all these years, I just discovered recently that it’s called Cincinnati Chili. I had no idea!
WB: What is your passion?
GB: I have many passions. When I love something, I am all in. Two come to mind. The first is family. My mom, sister and brothers are often a part of my business ventures. I know I can depend on them. We have accomplished a lot together over the years.
Another passion that comes to mind is birds. I really love birdwatching. I have bird feeders all over my yard, and in the trees. Sometimes my yard is covered in swarms of them! It can get pretty loud and crowded. It looks comical at times. I love having them around though and feeding them. I’ll just sit outside and watch them. It brings me peace. I also love Phish and follow them on their notorious tours. Last year I made 14 shows and I try to make their full run at MSG for New Years each year. You can’t beat it.